Gambling affiliates

Gambling affiliates and casino portals : how they make their money

You see when a small operator such as myself has a player hit a big win, there is little chance we could ever dig our way out of the negative so the casinos invented the "no-negative carry over" policy in order to keep us sending them players.

Here's an example. Lets say that casinoX pays me 25% of the net profit, and I send them a player who hits a slots jackpot of $50,000. My share on that is -$12.500. A considerable amount and if the month ends and the next one starts and I'm still in the hole over $12k, then I'm not going to be too interested in sending more players to that program because its going to take a lot of players losing a lot of money before I'd ever even get back to zero. A person with a player count of say, 100 people, isn't going to be able to absorb such a costly loss like the casino can, which has thousands of players.

Now when you take into consideration the gigantic cost of advertising, it just isn't feasible for me to keep sending players to that program. I'd go broke paying for my advertising long before I ever was able to again begin seeing a profit. Gambling is the most expensive advertising on the net, and needless to say also the most competitive.

So came the no-negative carry over policy and at least in my case, it has been the biggest break to date. What happens is that it is true that most players will give back a good share of a big win,

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